summer cycling: Vogue magazine

When the top fashion magazines are finally picking up the cycle chic story, you know it's finally gone from subculture to mainstream. Vogue Magazine writes about summer cycling and what to wear, featuring fashion blogger/avid cyclist Hanneli Mustaparta on her Pashley (yeowza!).

Whereas the first photo is obviously staged (I wish that model was actually riding her bike rather than walking aside it), the second photo montage looks genuine, with three influential ladies in the spotlight riding two wheels. Brava! Will this kind of marketing really influence more women to bike for transportation?


kfg said...

"the first photo"

Weight room; Stat!

Kristin Tieche said...

And a few sandwiches!