SEIL bag by Lee Myung Su design lab from Ben on Vimeo.
SEIL stands for Safe Enjoy Interact Light! It's also super happy fun, for sure!
Anything that makes cyclists feel safer, improves visibility and makes signaling easier is a fine idea. Just don't forget that people in front of you might also be interested in which direction you're heading.
Addendum: The bag doesn't seem to be for sale yet. The one featured in the video is a prototype.
Read more on sfgate.
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